Strategic AI: A Marketer’s Guide to Building a Winning Roadmap

Artificial intelligence (AI) has become a cornerstone of modern marketing strategies, offering unprecedented opportunities for personalization, efficiency, and innovation. However, ...
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How AI is Changing the Game in Sports Marketing

Sports marketing has always relied on the power of great visuals. A perfectly timed photo of a game-winning goal or ...
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Andy Nightingale, VP of Product Marketing at Arteris – Interview Series

Andy Nightingale, VP of Product Marketing at Arteris is a seasoned global business leader with a diverse background in engineering ...
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Hussein Osman, Segment Marketing Director at Lattice Semiconductor – Interview Series

Hussein Osman is a semiconductor industry veteran with over two decades of experience bringing to market silicon and software products ...
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AI is Rapidly Reshaping Brand Connectivity and Marketing

Over the past three decades, the advertising and marketing industry has undergone a profound transformation, largely driven by advancements in ...
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Emma Zaballos, Product Marketing Manager at CyCognito – Interview Series

Emma Zaballos is an avid threat researcher who is passionate about understanding and combatting cybercrime threats. Emma enjoys monitoring dark ...
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Navigating the New Search Landscape: What Google’s Decline Means for PR, Marketing, and the Future of Digital Strategy

Google’s dominance in search is no longer a given. The company that once shaped how the internet was indexed and ...
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